in a global fashion movement for the planet!Įmail: & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on Nasdaq Stockholm. This is one of the most extensive environmental projects that H&M has undertaken and the full campaign video will be featured at hm.com April 11, 2016. They range from music artists, dance artists, comedians and people with a passion for environmental and social sustainability issues, all with a strong personal style and attitude. In this video they all come together in a dance to highlight the importance of garment collecting and recycling. together with an eclectic cast of interesting influencers and inspirational people from all over the world. The result of this collaboration is a video featuring M.I.A. “ World Recycle Week is about embracing important environmental issues such as the landfills, and highlighting a global movement,” says M.I.A. H&M has worked closely with choreographer Aaron Sillis to interpret M.I.A.’s music and lyrics into dance moves for the campaign’s video. wrote the song ‘Rewear it’ exclusively for H&M and the World Recycle Week campaign. The H&M Garment Collecting initiative was initiated already 2013. The initiative is part of H&M’s goal to close the loop in fashion, recycling unwanted garments to create recycled textile fibers for new products. personifies the conscious consumer with a social awareness.ĭuring the campaign period, April 18-24, H&M aims to collect 1,000 tonnes of unwanted or worn out garments from customers worldwide in its more than 3,600 stores.

With her personal style, interest for sustainability and passion for the environment, M.I.A.

is the front figure of H&M'S initiative World Recycle Week, and is featured in a video inspiring customers to recycle their old or unwanted clothes.

H and m ad song 2016